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The A-Z of PPC
Analytics – Analytics is an extremely useful tool for a huge number of things – conversion data, on page stats, user information. Link your analytics account up to Adwords to make sure you’re looking...
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What a Difference a Bid Change Makes
Changing the bids on keywords can really optimise your PPC account and give you great results. Often in PPC there is a lot of emphasis on ad performance and overal budgets on campaigns, so the bids on...
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Increasing Your PPC Productivity
With pay-per-click (PPC) it’s easy to spend hours on end optimising your account. There are literally endless amount of things you could do, so how can you increase your PPC productivity? Check out...
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The Who, What, When, Where & Why of Paid Search
If you’re setting up a new paid search campaign or even just want to make your existing one work that little bit harder, you can use the old school ‘Who, What, When, Where and Why’ to define your...
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Let’s Get Searchical Wins A Liebster Blog Award
I have received my first ‘blog award’, just a month after starting Let’s Get Searchical! Thank you very much to Organised Clutter for the nomination. The Liebster Blog Award is awarded to bloggers by...
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Search Engine Marketing News This Month
November has been a quieter month for Google with no major algorithm changes (good news for SEO). Here are some of the main search engine marketing news this month: Google Make Changes to Help...
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Is Your Digital Marketing Ready For Christmas?
Okay, so I’m usually one of those people who doesn’t think or talk about Christmas until a week before (yes, a scrooge you might say), but it’s hard not to think about it when you work in the marketing...
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What University Doesn’t Teach You About Digital Marketing
I’ve been reading a lot of blogs recently from university students doing Digital Marketing courses/modules, while I think it’s great to do a relevant course (and let’s face it’s a lot more interesting...
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What An Earth is PPC?!
PPC – that’s something about paper clips isn’t it?! Well, according to my mum it is… but really it stands for pay-per-click (My mum had thought I’d been talking about paper clips every time I talked...
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What is SEO?
In my last post I wrote ‘What is PPC?’, now I’ll look at SEO. If you’ve ever wondered what these three little letters mean all will be revealed! So, what is SEO? SEO stands for Search Engine...
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5 New Year Solutions for Your PPC Campaigns!
Happy New Year to you all! Forget giving up eating junk, trying to quit smoking and generally making resolutions you’ll never stick to, this year why not focus on your paid search strategy and instead...
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How to Make The Most Out Of Your Marketing Internship
Deciding to take up an internship a big choice (it definitely was for me). Yes, you might not be getting paid but the opportunities that await you afterwards are fantastic. So, how do you make the most...
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5 Common Misconceptions About PPC
PPC / Paid Search Marketing / Pay-Per-Click can be a funny old world and one that can be a bit of a mystery to some people. Here are some of the most common misconceptions about PPC and why they’re...
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5 Common Misconceptions About SEO
After writing 5 Common Misconceptions About PPC, 5 common misconceptions about SEO was in high demand (not really, I just had an urge to write it). SEO / Natural Search just like Paid Search Marketing...
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The Good, Bad and Ugly Of Google’s ‘Enhanced Campaigns’
After Google’s reps doing the rounds to give a ‘heads-up’ that a change was about to happen, they have now publicly announced their ‘enhanced campaigns‘, so we can now talk about this huge announcement...
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The Winners and Losers Of Enhanced Campaigns
Okay, so it’s still a little too early to be declaring the winners and losers from the recent Enhanced Campaigns announcement by Google but it’s still clear to see who will benefit from this change,...
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Dealing With Life With Enhanced Campaigns
Now we’ve all had time to take in the changes from the Enhanced Campaigns, the reaction has shifted from disappointment/anger to acceptance and trying to work out the best plan of action to make the...
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Search Engine Marketing News – February 2013
Well, what can we say about search engine marketing news this month…. you may have heard a thing or two about this little thing called ‘Enhanced Campaigns’. Enhanced campaigns has been the main talking...
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How to Make The Most of Negative Keywords
In PPC advertising negative keywords are arguably as important as your regular keywords. Negative keywords ensure: You only pay for what works You’re not getting irrelevant traffic to your website...
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PPC Time Management Tips
Time Management is one of the skills that everyone likes to boast about on their CV’s/resumes, but once you start working in PPC that’s when your time management skills really come into their own!...
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